cinemababu Why Robert downey Jr AKA Ironman is the biggest star in the world?These quoras answers will be answer thar
Marvel went bankrupt in 1996. They sold off the rights to some of their most prominent characters including the likes of Spider man, X-men and Fantastic 4 to Columbia and 20th century fox to save themselves from bankruptcy. Except for the first and the second Spiderman movies, none of the super hero movies made a splash owing to poor scripts and flawed direction. Failure of movies like Daredevil, Hulk and Electra only added fuel to fire. The X-men franchise was doing well, then Brett Ratner went crazy with the Last stand and screwed it all up. People had almost lost interest in comic book movies. Nobody got excited about them any more. To make things worse 2007 Spider man 3 was a disaster, by Spider Man’s standards (Financially the movie was a success, collecting over $800 Million).
Enter Kevin Fiege, colossal nerd. He was hired as an associate producer on X-Men, purely due to the fact that he was a nerd and knew the Marvel universe inside out. In 2007 Marvel decided to make him President.
In the meanwhile, he along with Avi Arad and John Favreau was busy trying to buy back the rights to Iron man (Which was with New line Cinema). Once the production started, they needed a face for Tony Stark. Initially they wanted to go with a fresh face. The script was pretty straight forward. Had essence of drama and comedy. But they had to get their “Pompous A**hole” right for the movie to work. This is when Robert Downey Jr fell into Favreau’s radar. Here was a star who had it all, had famously messed up in front of the public eye and was experiencing a resurgence off late owing to decent performances in sleeper hits like “Kiss Kiss Bang Bang” and “Zodiac”. Favreau felt Downey could not only make Stark a “likable asshole,” but also depict an authentic emotional journey once he won over the audience. He was hired and setup an office next to Feige’s. His involvement in the scripting processes is said to have given the movie a deeper sense of humor. He, Feige and Favreau basically created the character that is Tony Stark.
The next part of this story is probably the most important part of it. Promotions. Marvel had bet big on Iron Man and badly needed for it to work. An investment of 140 million dollars on a dying genre at that point was a huge risk. RDJ basically lived as Tony Stark through out this duration. People got a glimpse of what they were in for if they went for the movie. His antics brought attention to the movie. Finally the movie released in 2008, and it blew up. The script was good, but the character was phenomenal. People fell in love with RDJ. The final battle between him and Jeff Bridges was not really all that great. No body even remembers who the villain was when they left the theatres. You know what they did remember, RDJ declaring to the world “I am Iron Man.” Boy did that leave an impact.
The movie made $ 545 Million dollars. Now that might seem like a small amount for a super hero movie to collect. But what that movie did is that it gave Marvel credibility as a production house. It gave them the confidence to work on movies like Thor ($450 million) and Captain America ($360 million).
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